Strategist · Storyteller · Founder
I help mission-driven organizations and leaders get seen and get funded.
I’m a fractional director of communications and events, the part-time leader small teams can’t hire full-time yet. I tell your story, get it in front of the right people, plan events that bring them together, and show funders what your work makes possible.
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STORYTELLING
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WORKSHOPS
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BRAND STRATEGY
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SPEAKING
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DIGITAL MARKETING
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COMMUNICATIONS
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BILINGUAL
• STORYTELLING • WORKSHOPS • BRAND STRATEGY • SPEAKING • DIGITAL MARKETING • COMMUNICATIONS • BILINGUAL
HOW TO WORK WITH ME
Story and systems for organizations doing important work.
Small teams do big work, and too few people see it. The support that does come in slips through spreadsheets that don't talk to each other.
With over a decade in marketing, communications, and events, and a master's degree in advertising, I build both halves: the story that makes the right people pay attention, and the systems that turn their attention into lasting support. I work in English and Spanish.
I also lead workshops and speaking for teams, conferences, and professional communities.
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A two-to-three-week review of your story, channels, events, and revenue flow. You leave with a clear, prioritized roadmap. Most clients start here.
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I build one system from the ground up and hand it off with documentation your team can run: event registration and sponsor management, a newsletter and email program, an annual impact report, or donor acknowledgment.
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Ongoing monthly support as your part-time director of communications and events.
THE METHODOLOGY
Every engagement runs on the L.E.N.S. Framework.
Developed through years of practice, the L.E.N.S. Framework is the strategic backbone of every audit, build, partnership, and workshop I deliver.
I build every system with a design-thinking approach: I start with the people who’ll use it, test it with them, and refine it until it works.
Language
The words you or your organization uses to describe the work, value, and impact, used precisely and consistently by everyone who speaks for it.
Emotion
The feeling your work creates in members, donors, and partners, before they ever read a report.
Narrative
The through-line that connects where you’ve been, what you do now, and where you’re going, and makes people want to be part of it.
Strategy
The systems that make your visibility last: the communications calendar, the events, the reporting, and the follow-up that turns attention into support.
CHRONICLES COLLECTIVE
My communications & marketing studio.
Chronicles Collective is where my consulting, workshops, and speaking live. It's built on one belief: the organizations and leaders doing the most important work deserve to be seen, and deserve the systems to keep growing once they are.
WHO I WORK WITH
If you've been building something,
I help people know it.
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Nonprofits
You have real programs and real funders, but no one to run communications, events, and fundraising operations. I become that person, part time.
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Leaders & Executives
You are the face of the mission. I help you show up with clarity in the keynote, the donor letter, and the boardroom.
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INDIVIDUALS
Building your own brand? My strategy sessions and workshops run on the L.E.N.S. Framework.
WHAT THEY SAY
“Working with Zuhaly was a transformational experience for my brand. She helped me refine my mission, clarify my audience, and design a marketing strategy that elevated how I show up both personally and professionally.
Before her workshop, my biggest challenge was defining my mission statement, but her powerful questions unlocked a clear direction. I walked away with a stronger brand, a sharper strategy, and the confidence to market myself and my work more effectively.”
— Workshop Client
“What I appreciated most about working with Zuhaly was her professionalism and respect for my time. She helped me gain clarity on my professional goals and identify how I can build a stronger social presence to grow my business.
She laid out a range of well-thought-out options to consider, along with clear next steps. Throughout the process, she provided honest, constructive feedback that helped me make more informed decisions.”
— Discovery 1:1 Client
THE COMMENT SECTION
Strategy, stories, and
the unfiltered truth.
Every week I break down what's actually working in personal brand strategy.