Three ways to get seen and get funded .
Whether you need a clear plan, one system built right, or a part-time director on your team, there’s a place to start. Every engagement runs on the L.E.N.S. Framework.
SERVICES
How To Work With Me
SERVICES
WORK WITH ME
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In two to three weeks, I review how your organization tells its story, reaches its audiences, runs its events, and tracks the support that comes in. You leave with a prioritized roadmap showing what to fix first, what to build next, and what to stop doing.
Conversations with your leadership and team
A review of your channels, events, and reports
A written roadmap and a walkthrough call
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Best for: organizations that know something isn’t working but aren’t sure where to start.
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One system, built to last.
I build one system from the ground up, test it with your team, and hand it off with a playbook. Choose one:
Event registration and sponsor management
Newsletter and email program
Annual impact report
Donor acknowledgment and gift tracking
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Best for: teams with one clear gap that keeps costing them time or money.
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A director on your team, part time.
Ongoing monthly support as your fractional director of communications and events.
A set number of hours each month
Regular check-ins with your leadership
Quarterly reporting on what’s working
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Best for: growing organizations that need senior leadership but can’t hire full-time yet. I take on a limited number of partners at a time.
WORKSHOPS & SPEAKING
Strategy for the whole room.
Facilitated sessions that give teams, boards, and professional communities the language and frameworks to tell their story with confidence. Each workshop is grounded in the L.E.N.S. Framework and includes a participant handbook.
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How lived experience becomes direction, positioning, and power.
Most people have more credibility than they know how to use. This session helps participants excavate the experiences that have shaped how they lead, communicate, and show up — and turn that raw material into a clear strategic narrative.
Identify the stories shaping their perspective
Translate experience into clear positioning
Articulate what they stand for in their work
Use storytelling to build credibility and trust
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From online presence to intentional brand — in one room.
Having a profile is not the same as having a brand. This workshop helps participants move from reactive posting to strategic presence — with a clear understanding of their values, voice, and audience.
Define their values, voice, and target audience
Align identity with visibility and opportunity
Build a sustainable approach to content
Use personal branding as a growth tool
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How you're perceived — and how to make it work for you.
Personal brand and leadership presence are not the same thing — but they shape each other. This session helps participants understand how both work, where they diverge, and how to strengthen each one intentionally.
Distinguish visibility from reputation from influence
Define personal brand and leadership presence
Align values, voice, and expertise with long-term goals
Strengthen how they show up as leaders
FOR INDIVIDUALS
Built for the person who is the brand.
These sessions are not coaching. They are advertising strategy applied to you — your story, your positioning, your visibility. Each session has a specific deliverable so you leave with more than clarity. You leave with a plan.
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Know exactly where you stand — and what to do about it.
Every great campaign starts with a discovery phase — understanding who you are, what you stand for, and what your audience actually needs to hear. This 90-minute session does that for you. We go beneath the surface of your resume and find the narrative that's been there all along.
Core story extraction — the through-line of your experience
Positioning statement: who you are, who you serve, why it matters
Key brand tensions identified and resolved
Written session summary delivered within 72 hours
Best for: Founders and professionals who have a story but haven't found the language for it yet.
Investment starts at $1500
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The document that starts every great campaign — yours included.
In advertising, the brief is everything. It defines the audience, the message, the tone, and the goal before a single piece of content is created. This session builds your personal brand brief — the strategic foundation that makes everything you create more intentional and more effective.
Core narrative framework — your origin, value, and direction
Positioning statement and brand voice direction
Rewritten bio (short, medium, and long form)
Talking points for speaking, pitching, and networking
Best for: Leaders and founders with a presence who aren't sure if it's working or working hard enough.
Investment starts at $1500
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Your brand, activated. Your presence, on purpose.
You have the story. You have the positioning. Now it's time to run the campaign. This session translates your personal brand strategy into a content system built around your expertise, your platforms, and your actual capacity.
3–4 content pillars rooted in your expertise and goals
Platform-specific strategy (LinkedIn, Instagram, or both)
60-day content calendar framework
Content templates tailored to your voice
Best for: Founders and leaders who know what they want to say but need a system for saying it consistently.
Investment starts at $1500
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The complete personal advertising build.
A multi-session engagement that takes you from where you are to a fully built personal brand. We cover your narrative, positioning, visual direction, content strategy, and platform presence — and we don't stop until it's done.
Everything in The Brand Diagnostic + The Story Sprint
Full content strategy and 90-day editorial calendar
Visual brand direction brief for your designer
Monthly check-in for 3 months post-engagement
Best for: Founders and executives ready to make a serious investment in their personal brand — not just a refresh, but a full build.
Investment starts at $1500
CUSTOM ENGAGEMENTS
Need something built from scratch?
Have a specific theme, audience, or challenge? I build custom sessions by request, with a branded handbook, custom collateral, and a discovery call beforehand to get it right.
THE METHODOLOGY
Every engagement runs on the L.E.N.S. Framework.
Developed through years of practice, the L.E.N.S. Framework is the strategic backbone of every audit, build, partnership, and workshop I deliver.
I build every system with a design-thinking approach: I start with the people who’ll use it, test it with them, and refine it until it works.
Language
The words you or your organization uses to describe the work, value, and impact, used precisely and consistently by everyone who speaks for it.
Emotion
The feeling your work creates in members, donors, and partners, before they ever read a report.
Narrative
The through-line that connects where you’ve been, what you do now, and where you’re going, and makes people want to be part of it.
Strategy
The systems that make your visibility last: the communications calendar, the events, the reporting, and the follow-up that turns attention into support.
“Zuhaly stands out not only for her creativity and organizational skills but also for her joyful presence and pleasant energy that lights up any room. As a writer, she has a unique ability to convey complex ideas in an engaging and accessible manner.”
— Adriana Ortiz, Entrepreneur
Ready to be known?
Let's figure out exactly what that looks like for you — in a free 30-minute discovery call.