Ways to Work Together.

I work upstream — helping people and organizations get clear on their voice, strategy, and visibility actually work. I don’t manage social media or run campaigns.

I help you understand what you stand for, what needs to be said, and how it carries through real systems.

Narrative & Messaging

Two women working together on a laptop.

Define your core narrative so your audience understands exactly who you are, what you stand for, and why your work matters.

Includes:

• Stakeholder interviews and discovery
• Brand positioning refinement
• Core messaging framework
• Voice and language alignment
• Thematic content direction

Best for: Organizations experiencing growth, transition, rebrand, or misalignment.

Leadership Narrative Alignment

For executive teams and founders whose internal and external messaging needs coherence.

Includes:

• Executive narrative clarity sessions
• Leadership voice refinement
• Messaging alignment across departments
• Visibility and thought leadership strategy

Best for: Founders, Executive Directors, and senior leaders navigating growth, change, or public positioning.

Engagement & Experience Frameworks

Group of five people having a meeting in a bright room, with one person standing and speaking, and others seated around a table.

Design how people experience your organization — from first interaction to long-term advocacy.

Includes:

• Audience journey mapping
• Engagement strategy design
• Community and stakeholder alignment
• Communication flow audits

Best for: Organizations struggling with engagement, retention, or clarity in how they move people from awareness to action.

Custom Strategy

For deeper, multi-session engagements requiring layered narrative and positioning work.

Designed after an initial consultation.

WORKSHOP & FACILITATION

My workshops are designed for groups who want clarity, language, and direction.

These are strategic, facilitated experiences grounded in storytelling, identity, and visibility, built to help people make sense of how they show up and why it matters.

The New Name

A strategic workshop on clarity, positioning, and intentional visibility.

This facilitated experience helps participants:

• Define their core values, vision, and voice
• Connect past experiences into a coherent narrative
• Strengthen credibility through consistency
• Understand how perception shapes positioning
• Audit and refine their digital footprint
• Build a visibility ecosystem aligned with their goals

Grounded in the L.E.N.S. Framework (Language, Emotion, Narrative, Strategy), participants leave with clear language, defined positioning, and next steps for aligned visibility.

Best for:

• Leadership development programs
• Professional cohorts
• Nonprofits investing in emerging leaders
• Founder communities
• Organizations supporting career and identity growth

Each workshop includes custom collateral and a structured participant handbook.

Custom

If you’re looking for a workshop designed around a specific theme, audience, or challenge, I offer custom sessions by request.

Each workshop receives a custom handbook and collateral.

Book a Workshop

Let’s Work Together

“Zuhaly stands out not only for her creativity and organizational skills but also for her joyful presence and pleasant energy that lights up any room. As a writer, she has a unique ability to convey complex ideas in an engaging and accessible manner.”

— Adriana Ortiz, Entrepreneur

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Ready to work together?

Let's collaborate!