I believe that when your message is clear, connections and communities are built.
Whether you’re an individual building your voice or a brand reaching your community, how you show up matters.
About Me
Welcome! Bienvenida sea.
I was raised between the Dominican Republic, Puerto Rico, and Boston which taught me early on how to listen between the lines and speak across cultures.
My love for storytelling began before I had the words for it. I was always asking questions, studying people, and searching for meaning in moments. That instinct turned into a career in brand strategy, where I help others communicate with clarity and confidence online and in the world.
Today, I work across industries developing personal brands for women in leadership, leading marketing strategy for national organizations, and creating content that builds trust.
I’m also the creator of The Comment Section, a digital series exploring storytelling, human insight, and the way we show up online.
Cultural Insights
✨
Multicultural Marketing
✨
Content Strategy
✨
Brand Strategy
✨
Cultural Insights ✨ Multicultural Marketing ✨ Content Strategy ✨ Brand Strategy ✨
My experience
With a decade of experience as a strategist, my expertise lies in bilingual and bicultural insights with a background in advertising and communications. I have developed and led campaigns, events, and strategic communications for B2B and B2C companies. Some of my previous clients include but are not limited to Dunkin’, USPS, and Google.
I earned a bachelor’s degree in Sociology and Spanish from Smith College and a master’s of science in advertising management from Boston University College of Communication.
Values
Listening & Understanding
Teamwork & Collaboration
Integrity & Respect
I love connecting with different audiences and educating people on the power of marketing, branding, and engaging the Latino community.