Communications & Copywriting
Delivering on Equity
Objective
Launch a new website and newsletter that turned a complex public budget mission into plain language everyday residents could understand, see themselves in, and act on.
Target Audience
The website spoke to everyday Massachusetts residents, especially BIPOC and working-class communities, who deserve a voice in how public money is spent. The newsletter reached two groups with different needs: funders, who wanted to see the Collective’s impact and momentum, and the 29 member organizations, who needed updates, resources, and ways to take part.
Insight
People don’t engage with a budget. They engage with what it pays for: their schools, their transit, their neighborhoods. For DOE’s message to land, every page had to connect a public process to everyday life, and make the case that residents’ expertise belongs in the room where decisions are made.
Role
In partnership with Oak Lane LLC and KR Design Studio, I led newsletter strategy and wrote the website copy for the Delivering on Equity Collective’s rebrand launch. I shaped the newsletter for two audiences, funders and 29 member organizations, and built the drip campaign that announced it.
Key Deliverables
Website copy for 5 pages, written in DOE’s existing brand voice
Newsletter strategy for two audiences: funders and 29 member organizations
A drip campaign announcing the newsletter
Launch newsletter copy
Results
Launched the new website with copy that explains DOE’s mission in plain language
Introduced the newsletter through a drip campaign before the first issue went out
Gave the Collective one consistent channel to update funders and member organizations together, with content shaped for each
